Blog

100 Out of 100—for Whom? Operational Excellence vs. Perceived Value

The challenge of turning operational excellence into customer-perceived value. Every service operation dreams of hitting “100” on internal quality…

11th Edition of the CONAREC Award – Customer Journey Construction

We’re proud to share that 2clix is the grand winner in the category Customer Journey Construction at the CONAREC Award (11th edition)! This award is the…

2clix at Asaas Connect

On October 10, we experienced the future alongside 2,000+ participants, 40+ speakers, and 30+ exhibitors bringing the latest trends in technology,…

CONAREC 2024 Panel — AI & CX: The Definitive Revolution

During a recent panel we had the opportunity to join, we discussed how monitoring service quality has become a strategic priority for many companies. This…

Quality must be perceived — not just promoted

Quality must be perceived — not just promoted With a subjective concept, Perceived Quality is directly related to customer satisfaction: the more…