In an increasingly consultative market, Sem Parar Empresas needed to scale sales quality without losing focus on results. The challenge was to turn conversations into real opportunities, with consistency and speed.
In partnership with 2clix, AI-powered monitoring began operating strategically, connecting quality, sales technique, and data-driven decisions.
In a short time, the impact was clear: 8x more monitoring sessions conducted, greater precision in approaches, and opportunity generation up to 9x higher when the right techniques are applied.
The direct result for the team: a more than 35% increase in productivity per salesperson, showing that intelligence applied to sales doesn't just guide — it accelerates performance and business growth.
Partnership
For over 10 years, 2clix has specialized in technology and artificial intelligence applied to data analysis and quality monitoring. A multidisciplinary team with extensive contact center and technology development experience. A fast-to-implement SaaS model, with real-time insights and full operation customization.
A business unit of Grupo Corpay, a global leader in business payments, with the broadest portfolio of fleet and benefits management solutions. Present in over 100 countries; in Brazil, more than 30 years of history, serving over 230,000 companies, 1M users, and 1.3M vehicles.
Market Context
Sem Parar Empresas offers solutions for different market segments, serving both shippers and carriers through its Mobility line, and HR departments at companies of all sizes through its Benefits line.
Accelerated market transformations, intensified in the post-pandemic period, drove the sales team's evolution toward a more remote, digital, and dynamic model.
This new consumer behavior demanded a more analytical approach from the sales team, with greater focus on active listening and a deep understanding of the customer's context.
In the Benefits line, the sales pitch evolved from an approach centered on traditional metrics to a broader view, incorporating well-being and employee experience.
Faced with an increasingly complex scenario, it has become essential to have a quality team supported by business-oriented AI.
Diagnosis
At Sem Parar Empresas, Quality and Training operate within the same team. During periods of higher training demand, the focus on quality ended up shrinking due to overlapping analyst workloads. Given this scenario, revising the quality process was a strategic decision to ensure operational efficiency, service standardization, and sustained business growth.
This change was driven by three main factors:
Due to the time required for each analysis, a salesperson often received only one evaluation, preventing any effective training and development action.
Identifying how long feedback took to be applied, which points were actually addressed, and recurring issues became critical pain points in the process.
With a low volume of monitoring, identifying market trends through customer contacts was complex and limited.
Methodology
2clix supporting Sem Parar Empresas — an AI-powered monitoring solution arrived to deliver faster, more precise, traceable analysis, generating insights that make the sales team more productive.
Results
8X + monitoring sessions conducted — analyses guaranteed even during periods of high demand. Development actions use the analyses to direct and prioritize course corrections: weekly 1:1s, structured individual development plans, monitoring-guided training, and sales mentoring.
Greater precision — monitoring scores trending upward, indicating the effectiveness of the actions (average score):
| Month | Average score |
|---|---|
| Apr/25 | 60.85 |
| May/25 | 73.37 |
| Jun/25 | 88.54 |
| Jul/25 | 86.52 |
| Aug/25 | 78.87 |
| Sep/25 | 86.48 |
| Oct/25 | 88.93 |
| Nov/25 | 85.49 |
| Dec/25 | 94.02 |
| Jan/26 | 92.53 |
| Feb/26 | 91.47 |
Number of monitoring sessions scoring zero, by month: Apr/25: 0 · May/25: 10 · Jun/25: 4 · Jul/25: 5 · Aug/25: 5 · Sep/25: 4 · Oct/25: 2 · Nov/25: 8 · Dec/25: 1 · Jan/26: 2 · Feb/26: 2.
Insights
“Create a concise, objective summary about WellHub, highlighting the main benefits and how it works simply and clearly. Use accessible language and practical examples to make it easier to understand.”
“Sem Parar can explore the potential for employee loyalty and retention by offering discounts on products and services relevant to employees, in addition to traditional benefits.”
Results
Purchase propensity of the analyzed base: low 62%, no propensity 16%, high 21%.
When the salesperson used argumentation techniques and succeeded: 92%. Used them and didn't succeed: 8%. Didn't use argumentation techniques: 0%.
Sales opportunities generated: new 4%, negotiation 73%, won 19%, no opportunity 4%, lost 0%.
Results
Same base, same purchase propensity (low 62%, no propensity 16%, high 21%) — but different salesperson behavior.
Used argumentation techniques and succeeded: 5%. Used them and didn't succeed: 20%. Didn't use argumentation techniques: 75%.
Sales opportunities generated: new 10%, negotiation 0%, won 0%, no opportunity 85%, lost 5%.
Summary
When the sales team uses the right techniques and the insights generated by the AI Monitoring solution developed by 2clix, opportunity generation is 9x higher compared to the group that doesn't use the techniques.
Conclusion
This case proves that selling well is the result of method, technique, and data-driven decisions.
AI-powered monitoring enabled Sem Parar Empresas to scale with quality, increase visibility into the sales process, and turn analysis into practical development actions.
The results are clear: more monitoring, greater precision, and far more efficient opportunity generation when the right techniques are applied.
Intelligence applied to sales turns conversation into results.
Recognition
Sem Parar Empresas won Gold in the B2B Management category with the case on using AI to drive sales performance. This recognition reinforces our commitment to innovation, sales excellence, and value generation for our customers.
Top placement achieved in the category.
The award's category.
The 2026 edition of the award.
Alongside Sem Parar Empresas, we celebrated at Smart Customer 2026 the recognition of a case that demonstrates how Artificial Intelligence can support the evolution of sales operations through smarter analysis, greater visibility into the sales journey, and data-driven decisions.
This recognition reinforces the value of projects built together, combining technology, methodology, and collaboration to generate consistent results and real business impact.
“Digital transformation happens when technology, strategy, and partnership move together.”
“True sales performance is born from method, intelligence, and discipline in every conversation: we grow by turning data into decisions and monitoring into real development, elevating sales quality at scale with consistency and confidence.”
